At its core, the NPCA community stands for supporting and empowering those who affect social change. We wholeheartedly believe in the incredible work you do, and we share your vision. We would be honored to support that vision, and are thrilled to share our ideas with you.
CatalystCreativ specializes in revitalizing the narratives of legacy brands while ensuring that we honor the foundations from which they came. We focus on creating brand curriculum that effectively aligns external communication with internal brand narrative.
Forge intergenerational connections within the organization
Update and modernize your brand, while maintaining the foundation of your identity
Improve digital offerings to attract a modern digital audience
Frame NPCA as a helpful resource that provides relevant information through segmentation of your 130,000 alumni
CatalystCreativ will be the creative engine behind the following initiatives:
Internal Brand Workshop
Internal Brand Workshop
CatalystCreativ will lead your executive team and marketers through a custom full-day workshop with our CEO and a Director-level member. The goal of this workshop is to make your team sit forward and engage with your brand. We empower each team member to make their voice heard in a targeted discussion that provides us all the in-depth knowledge we need to create a curriculum that will tell your story holistically.
During the workshop, we will:
Give each team member a safe space to actively engage their strengths and ensure you are optimizing all of your team's resources
Bridge any generational gaps in your organization to establish clear communication and maximize creativity
Explore millennial trends and assess how your value proposition addresses them
Identify your pain points and devise creative solutions to overcome them
Extract untapped capabilities, key brand qualities, goals, and campaign concepts to inform the next phases of our partnership
Lay the foundation for a custom curriculum to educate your multiple audiences
CatalystCreativ will work with your team to devise a communication strategy that will compellingly tell your story externally, and support your processes internally. We will cultivate a strategy that allows you to effectively communicate with and relate to alumni of all ages. Our goal is to provide you with the tools and resources to do so successfully long after our partnership comes to a close. Services include:
Overarching brand content and strategy that fits the framework of your brand curriculum and compels millennials and older generations alike to actively engage with your brand
Create a participation strategy to go where the alumni is already engaged, creating separate campaigns per platform depending on the age you are targeting
Establish a voice and storytelling arc unique to the National Peace Corps Association
Provide corresponding tone guidelines tailored to each channel of communication
Creation and execution of a newsletter strategy to share stories and communicate clear calls to action and differentiates NPCA from the Peace Corps
Copywriting of new content, and ghostwriting when applicable
Copywriting and Design of case studies and other marketing materials
Social Media strategy across all channels
Full social media content strategy
Tone and voice branding guidelines
Original branded content creation tailored per social channel
Paid media Strategy
Strategy, copy, & image creation for paid & organic ads on all social platforms
Targeted by interest & demographics
Data tracking & performance analysis
Paid vs organic growth assessment
Real-time strategy pivots
KPI establishment & measurement
Our team members have become experts at revitalizing websites for legacy brands, providing them with a site that acts as a functional tool for storytelling, fundraising, and awareness-raising tool all on its own. Our goal is to provide a website that brings your curriculum to life and immediately gets viewers involved. We propose:
Synthesis to streamline all website communications
Internal content audit
Synthesis of the most important communications
Re-housing of secondary information
Full design overhaul
New visual identity for website
New wireframes and visual organization
Streamlined user interface
Full content overhaul
Copywriting of all website content
Maintain the integrity of your storied past, but brighten the language to feel more relevant
CatalystCreativ has extensive experience bridging generational gaps, both internally and externally. We work one-on-one with our clients in a coaching capacity to honor your foundation while building your future. We never assume change is needed for the sake of change, but believe that brand evolution is natural and crucial for survival.
The following case studies outline work examples in which our team has communicated to highly targeted demographics within one organization to include everyone in the conversation.
The Nature Conservancy: Each year, CatalystCreativ has concepted, designed, and produced TNC's national gathering of the Conservancy’s most important trustees and staff of all ages in Washington D.C. Our team curates an original theme and aesthetic for each year, including conference branding guidelines, logo, signage, invitations, graphics, and presentations. Full case study here.
Foundation Fighting Blindness: CatalystCreativ initiated the first-ever digital campaign and fundraiser for this 40 year old nonprofit, resulting in a reach of 55.3 million people, 300% digital community growth, & widespread influencer participation all to engage a new generation of FFB donors. Full case study here.
NPR: Generation Listen: CatalystCreativ was hired to bridge the generation gap between NPR's listeners. We rallied a community of millennials around an otherwise aging brand by launching a millennial platform in key cities, complete with engaging viral content & immersive experiences.Learn more here.
*Exact prices will depend on services requested
Custom Brand Workshop: $10,000
Communication Strategy: $10,000 to $20,000 per month
Communications Overhaul & Streamlining: $10,000
Design: To be decided based on complexity of site