Five years ago, CatalystCreativ set out on a journey to help the people and brands we admire tell their stories. We’ve learned so much in that time, all thanks to the experiences we’ve had with you.
We thought we’d pass along the five biggest lessons we’ve learned along the way, and hope that they can be as meaningful to you as they have been for us!
Brands are the best teachers in the world, they just need the right curriculum to teach their consumers about what they value.We learned this in our partnership with Life is Beautiful festival, the largest inner-city music festival in the nation. Each year, CatalystCreativ curates a speaker series that engages thousands of fans to learn from headliners such as Bill Nye, Stacy London and Rupaul. Learn more about our work with Life is Beautiful here.
Without exception, the greatest resource of every organization is their team.We love helping teams to optimize their internal resources and create alignment so they can do their most powerful work. Learn about our strategy and internal brand acupuncture workshops with organizations such as Juran Consulting, a 75 year old consulting firm that wanted a brand refresh.
Although creating impeccable work is of vital importance, the true magic happens when teams go above and beyond on a personal level.CatalystCreativ is thrilled to serve as the transition team for the Raiders as they move to Las Vegas. We have developed meaningful relationships with the entire Vegas Community who has come together to support the Raiders, and we can’t wait to see their continued growth. Learn more about our Raiders events here.
Creative strategy should first and foremost be true to the DNA of the organization.No creative output will be effective if it isn’t rooted in the authentic ethos of the brand. Our recent #2000Reasons campaign with Biossance resulted in over 2,000 people sharing their reasons for taking better care of their bodies on Facebook and Instagram, all because it was a values-based ask.
When organizations activate from within, they create movements that can catalyze world change.We are honored to work with some of the leading nonprofits that are actively contributing to a better world. Most recently, we have partnered with WildAid to connect marine professionals all over the globe to join together in protecting our marine life. Learn more about their revolutionary digital tool here.
Above all else, the biggest lesson we have learned is that we could never have come this far without the support of clients and partners like you. Thank you for all of your support, and for helping to shape who CatalystCreativ is today.
In celebration of our fifth birthday, we’ve applied all the insights that we’ve gained to our own brand, and are thrilled to share our new visual identity and ethos that represents how far we’ve come.