We create buzz.
Biossance is a subsidiary CPG brand of Amyris, the biotech company most known for creating a revolutionary malaria treatment with the Bill and Melinda Gates Foundation. Biossance tasked CatalystCreativ with creating a viral campaign to promote the 2,000 harmful ingredients banned from their products to protect their consumers and the health of our planet.
- Brand Acupuncture Workshop to align internal needs and direction
- Internal Strategy Sessions to conceive of and optimize a digital campaign
- Curated and executed the #2000Reasons campaign
- Strategized content, PR, and brand partner strategies
- Secured participation from over 2,000 microinfluencers
- Achieved 11.2 million impressions
- Saw above average engagement of 7%
- Instagram growth of over 3.7k organic followers in 5 weeks