Founded in 1992 in a tiny classroom in NYC, the Institute for Integrative Nutrition was among the earliest health coaching schools in the world, and it’s now the largest. But its somewhat dated identity and website could afford to have been more user friendly, and needed a refresh to keep pace with its growth and stature.

That’s where we came in. We not only administered a complete overhaul of IIN’s brand identity, we modernized its website’s user experience, messaging and design. The end result was a streamlined site that more clearly communicated IIN’s unique position within the health coaching space, and that encouraged increased registration for the Institute’s course offerings.