The Feminine Workplace
A methodology and curriculum to create more engagement in your workplace for both men and women.
Masculine or Feminine?
Although traditionally masculine traits are often seen as the key to climbing the corporate ladder, it is clear that an exclusively masculine working style is less effective than a blended approach.
A 2011 study conducted at Stanford examined feminine and masculine traits in male and female employees and compared these traits to their rates of promotion compared to their peers.
The results were surprising: “feminine” men got 2 times the promotions of their traditionally "masculine" peers.
Those workers able to blend feminine and masculine traits in the workplace tend to excel beyond their peers.
Our methodology teaches brands how to quantify, measure and grow an emotional connection, both internally and with the consumer.