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We reach millennials.

NPR needed to engage a millennial audience in order to parlay the success of their legacy brand into the future. CatalystCreativ responded by producing a series of listening parties for NPR Generation Listen that gathered millennials from all over the country to engage firsthand with NPR.


Internal Services

  • Founded and developed the first advisory board for NPR Generation Listen
  • Strategy, ideation and recruitment for continuous boards
  • Developed and moderated internal panels to maintain ideation and consensus
  • Partnership strategy ideation and execution

External Services

  • Developed and produced a series of experiences to connect millennials with NPR
  • Produced a listening party at NPR West for 200 people
  • Built a successful millennial outreach initiative for NPR’s marketing and fundraising efforts
  • Supported NPR’s experiential department to create large-scale sponsorship and partnerships
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Outcomes

  • Celebrity hosts at each listening party, such as Sophia Bush and Colin Hanks
  • Produced a series of NPR listening parties in partnership with Cigna Health Insurance
  • Built and executed a partnership with SXSW
  • Developed a partnership with World Economic Forum Global Shapers