We reach millennials.
NPR needed to engage a millennial audience in order to parlay the success of their legacy brand into the future. CatalystCreativ responded by producing a series of listening parties for NPR Generation Listen that gathered millennials from all over the country to engage firsthand with NPR.
- Founded and developed the first advisory board for NPR Generation Listen
- Strategy, ideation and recruitment for continuous boards
- Developed and moderated internal panels to maintain ideation and consensus
- Partnership strategy ideation and execution
- Developed and produced a series of experiences to connect millennials with NPR
- Produced a listening party at NPR West for 200 people
- Built a successful millennial outreach initiative for NPR’s marketing and fundraising efforts
- Supported NPR’s experiential department to create large-scale sponsorship and partnerships
- Celebrity hosts at each listening party, such as Sophia Bush and Colin Hanks
- Produced a series of NPR listening parties in partnership with Cigna Health Insurance
- Built and executed a partnership with SXSW
- Developed a partnership with World Economic Forum Global Shapers