New York City Ballet
Campaign Strategy, Social Media Consulting, Branding & Design Direction
In the “Escape with Ballet" campaign, CatalystCreativ captured the interest of millennials who were currently unlikely to attend a ballet by making this art form accessible and participatory via a UGC-driven digital campaign.
CatalystCreativ executed the creative concept for the #withballet campaign and provided social media consulting and branding & design direction.
Below: An image overlay provided to NYC Ballet dancers to post on their Instagram and encourage others to share how they #escapewithballet.