Ross & Snow

Brand Identity, Website Design

Ross & Snow is a luxury footwear brand unlike many others; mountain-inspired footwear that is also perfect for the city, made in a family-owned Italian workshop but designed with American edge. We were thrilled to help with their ground-up brand identity to best showcase the industry-breaking shoes.


Named after the Ross goose and the Snow goose, the brand embodies all aspects of luxurious winter. Thus, the ampersand doubles as two goose heads, standing alone as an elegant symbol and fitting easily into a seamless pattern. An icy blue contrasts with warm grays, reminiscent of fireplace musings in a lakefront cabin. With elegant and modern typography choices, the brand comes alive to show a familiar luxury and entice customers to become lifelong friends.