We tell brand stories.
W Hotels came to CatalystCreativ to launch their new line of high-end, environmentally friendly bed sheets in partnership with Coca-Cola, and we were delighted to tell their story.
- Internal consulting to create team alignment
- Managing of both brands and all stakeholders involved
- Curriculum to teach hotel guests about sustainable materials
- Influencer campaign programming
- Launch party event concept and programming
- Developed a strategy and brand integration for the first-ever sustainability partnership between these two Fortune 500 companies
- Hosted multiple launch parties attended by NYC leaders in fashion, tech, sustainability, media and social enterprise
- Over 3 million impressions made by the #threadscount hashtag