We tell brand stories.

W Hotels came to CatalystCreativ to launch their new line of high-end, environmentally friendly bed sheets in partnership with Coca-Cola, and we were delighted to tell their story.

Internal Services

  • Internal consulting to create team alignment
  • Managing of both brands and all stakeholders involved

External Services

  • Curriculum to teach hotel guests about sustainable materials
  • Influencer campaign programming
  • Launch party event concept and programming



  • Developed a strategy and brand integration for the first-ever sustainability partnership between these two Fortune 500 companies
  • Hosted multiple launch parties attended by NYC leaders in fashion, tech, sustainability, media and social enterprise
  • Over 3 million impressions made by the #threadscount hashtag